Music School Blueprint Breakdown
The Music School Blueprint is comprised of the following 8 modules:
Getting Started
- Welcome!
- The Build A Music School Programme Explained
- Getting your Questions Answered
- The #BAMSQUAD Facebook Group
- Get the App
- Terms & Conditions
Foundations
- Introduction
- Success path
- Articulating your why
- Social enterprise
- Leadership keys
- Strategic planning and the four O's
Business Backbones
- Introduction
- Researching your competition
- Pricing yourself
- Branding
- Strong taglines
- Be visible
- Getting online
- Teaching spaces
- Accounting fundamentals
- 17 dumb money mistakes
- 8 Buckets
Rock Solid Systems
- Introduction
- Sign up process
- Student induction packs
- Terms and conditions
- Absences, cancellations and catch-up policies
- Client management system
- Billing and debt collection
- Customer service and sales
- Building an amazing customer experience
Retention
- Introduction
- Options to suit
- Onboarding
- Content and curriculum
- Communication strategy
- Newsletter Example
- Community
- Experience
- Recognition
- Gamification
- Surveys
- Birthday bonus
- Early Bird Bonuses
Marketing a Movement
- Introduction
- Leveraging stories
- Building a story brand
- Lead magnets
- Online
- Community blitz
- Referral programmes
- Show teams
- Creating shows that sell
- School Show
- 25 show team ideas for schools
- Early childcare centre shows
Rockstar Teams
- Introduction
- Can you support staff?
- Feasibility Study Walkthrough
- Intentional culture
- Hiring
- Finding tutors
- Induction of team members
- Induction documents
- Protection documents
- Health and safety
- Teacher training
- Continuing intentional culture
- Tutor observations
- Building an org chart
- Leadership Resource for your Team
Explosive Growth
- Introduction
- Phasing out and in
- One on ones
- Building a leadership team
- Raising your profile
- Building an army of supporters
- Sponsors
- Raising thousands in event prizes/sponsorship
- Philanthropists
- Resource allocation
- Commercial property
Adding Layers
- Introduction
- Physical products
- Merchandise sales process
- Groups and bands
- Events
- Music buses and boxes
- Tourism projects
- Intern/junior tutors
- Charitable trust
- Digital programmes
- What comes after
Facebook for Music Schools Breakdown
Facebook Page Audit
- Introducing the Facebook Page Audit
- Set up
- Cover photo
- Profile photo
- Get reviews
- Link your contact button
- Setting up about section
- Invite friends
- Create a username
- Page permissions and settings
- Add collaborators
- Link from your personal Facebook page
- Link from your email signature
- Automated messenger response
Eyes Wide Open
- Introduction
- Understanding the rules of the game
- Tracking your competitor's engagement
- The 'get good in the hood' strategy - PART 1
- The 'get good in the hood' strategy - PART 2
- Example of a community group post idea
- Your business page newsfeed
- Getting free like daily
- Discover your best time to post
- Watch out for violations
Content Strategies
- Introduction
- Content ideas
- Scroll stoppers
- Sharing 3D Photos
- Swipe files
- Creating viral giveaways
- Make scheduling easy
- Content generating tools
Facebook Advertising Fundamentals
- Introduction
- Understanding how Facebook ads work
- Difference between cost cap and target cost
- Setting up an ad account
- Get the Facebook ads manager app
- Get the right goal in place
- Understanding campaign structures
- Ad types overview
- Campaign budget optimisation
- Using dynamic creative
- Setting up your Facebook pixel
- Setting up custom conversions
- Tracking ad copy ideas
- Bonus tip - stealing ideas
Ad Set Rules
- Introduction
- Result > 1
- Frequency
- Impressions + CPA
- Price per action > $x
- Crank or yank strategy
- Standard vs accelerated bidding
Targeting Strategies
- Introduction
- Understanding ACC Marketing
- My Targeting Recipe
- Prepare your Exclusion Audiences
- Broad Audience
- Parent Audience
- LAL - Customer List
- Recent conversions
- Ban the money wasters
Building a Campaign
- Watch me build a campaign from scratch
Advanced Strategies & Other Cool Ideas
- Introduction
- How to target any school
- Abandon cart strategy!
- We miss you strategy
- Birthday Avert Campaign
- Show team advert
- Top 10 strategy
- Frequency Caps
- Do-Good Awareness Ad
Advert Optimisation
- Introduction
- Compelling Offers
- Advert Copywriting
- Headline Strategy
- Finding your lead page conversion %
- Refining through dynamic creative results
- Understanding results & troubleshooting
- Getting your team involved
Teaching Matters Breakdown
Teaching Matters Course Content
- Introduction
- Learning with the brain in mind
- Child development
- Learning outcomes
- Understanding prior knowledge
- Scaffolding
- Differentiation
- Lesson planning
- Assessing student progress
- Feedback
- Communication skills
- Specific learning needs
- Behaviour management strategies
- Creating a positive learning environment
- Youth development/mentoring
- Conclusion
Curriculum Library Breakdown
Introduction to Music
- Intro to music
Introduction Books I
- Intro to bass I
- Intro to ukulele I
- Intro to keyboard I
- Intro to guitar I
- Intro to drums I
Introduction Books II
- Intro to bass II
- Intro to ukulele II
- Intro to keyboard II
- Intro to guitar II
- Intro to drums II
Introduction Books III
- Intro to bass III
- Intro to ukulele III
- Intro to guitar III
- Intro to drums III
Introduction to Bands
- Intro to bands I
- Intro to bands II
Little Kids Rock
- Little Kids Rock - guitar
- Little Kids Rock - keyboard
- Little Kids Rock - ukulele
Dynamic Drumming I
- Dynamic Drumming I - beats
- Dynamic Drumming I - fills
- Dynamic Drumming I - reading and technique
Dynamic Drumming II
- Dynamic Drumming II - beats
- Dynamic Drumming II - fills
- Dynamic Drumming II - reading and technique
Homework Book
- Homework book
