Music School Blueprint Breakdown

The Music School Blueprint is comprised of the following 8 modules:

  • Introduction
  • Success path
  • Articulating your why
  • Social enterprise
  • Leadership keys
  • Strategic planning and the four O's
  • Introduction
  • Researching your competition
  • Pricing yourself
  • Branding 
  • Strong taglines 
  • Be visible
  • Getting online
  • Teaching spaces
  • Accounting fundamentals
  • 17 dumb money mistakes
  • Introduction
  • Sign up process
  • Student induction packs
  • Terms and conditions 
  • Absences, cancellations and catch-up policies
  • Client management system
  • Billing and debt collection
  • Customer service and sales
  • Building an amazing customer experience
  • Introduction
  • Options to suit
  • Onboarding 
  • Content and curriculum 
  • Communication strategy
  • Community
  • Experience
  • Recognition
  • Gamification 
  • Surveys
  • Birthday bonus 
  • Introduction
  • Leveraging stories
  • Lead magnets
  • Online
  • Community blitz
  • Referral programmes
  • Show teams
  • Creating shows that sell
  • 25 show team ideas for schools
  • Early childcare centre shows
  • Introduction
  • Can you support staff?
  • Intentional culture
  • Hiring
  • Finding tutors
  • Induction of team members
  • Induction documents
  • Protection documents
  • Health and safety 
  • Teacher training
  • Continuing intentional culture
  • Tutor observations 
  • Building an org chart
  • Introduction
  • Phasing out and in
  • One on ones
  • Building a leadership team
  • Raising your profile
  • Building an army of supporters
  • Sponsors
  • Philanthropists
  • Resource allocation 
  • Commercial property
  • Introduction
  • Physical products
  • Groups and bands
  • Events
  • Music buses and boxes
  • Tourism projects
  • Intern/junior tutors
  • Charitable trust
  • Digital programmes

Digital Marketing Breakdown

  • Introducing the Facebook Page Audit
  • Set up
  • Cover photo
  • Profile photo
  • Get reviews
  • Link your contact button
  • Setting up about section 
  • Invite friends
  • Create a username
  • Page permissions and settings
  • Add collaborators 
  • Link from your personal Facebook page
  • Link from your email signature
  • Automated messenger response
  • Get your page verified
  • Introduction
  • Understanding the rules of the game
  • Tracking your competitor's engagement
  • The 'get good in the hood' strategy - PART 1
  • The 'get good in the hood' strategy - PART 2
  • Your business page newsfeed
  • Getting free like daily
  • Discover your best time to post
  • Watch out for violations
  • Introduction
  • Content ideas
  • Scroll stoppers
  • Swipe files
  • Creating viral giveaways
  • Make scheduling easy
  • Introduction 
  • Understanding how Facebook ads work
  • Difference between cost cap and target cost
  • Get the Facebook ads manager app
  • Get the right goal in place
  • Understanding campaign structures
  • Ad types overview
  • Campaign budget optimisation 
  • Using dynamic creative
  • Setting up your Facebook pixel 
  • Setting up custom conversions
  • Tracking ad copy ideas
  • Bonus tip -  stealing ideas
  • Introduction 
  • Result > 1 
  • Frequency 
  • Impressions + CPA
  • Price per action > $x 
  • Crank or yank strategy 
  • Standard vs accelerated bidding
  • Watch me build a campaign from scratch

Teaching Matters Breakdown

  • Introduction
  • Learning with the brain in mind
  • Child development 
  • Learning outcomes
  • Understanding prior knowledge
  • Scaffolding 
  • Differentiation
  • Lesson planning
  • Assessing student progress
  • Feedback 
  • Communication skills 
  • Specific learning needs
  • Behaviour management strategies
  • Creating a positive learning environment
  • Youth development/mentoring 
  • Conclusion 

Curriculum Library Breakdown

  • Intro to bass I
  • Intro to ukulele I
  • Intro to keyboard I
  • Intro to guitar I 
  • Intro to drums I
  • Intro to bass II
  • Intro to ukulele II
  • Intro to keyboard II
  • Intro to guitar II
  • Intro to drums II
  • Intro to bass III
  • Intro to ukulele III
  • Intro to guitar III
  • Intro to drums III
  • Intro to bands I
  • Intro to bands II
  • Little Kids Rock - guitar
  • Little Kids Rock - keyboard
  • Little Kids Rock - ukulele 
  • Dynamic Drumming I - beats
  • Dynamic Drumming I - fills 
  • Dynamic Drumming I - reading and technique
  • Dynamic Drumming II - beats
  • Dynamic Drumming II - fills
  • Dynamic Drumming II - reading and technique
  • Homework book
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