Discover the story behind
Build a Music School
Our mission is to support music educators through our Build a Music School Membership. With resources ranging from expert coaching and personalized guidance to comprehensive online tools, we provide everything you need to grow your music school and achieve your vision.
Join us to transform your music school into a thriving, successful enterprise
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Final Chance To Join The World’s Leading Music School Growth Community
Join now to lock in reduced legacy pricing and get instant access to our world class library, AI BAMBOT, live coaching, templates, and global music school community of experts.
Doors close May 31st
Trusted & followed by 15,000+ music studio owners worldwide!
We’ve helped 1,000+ music studio owners in 25+ countries
THE SLOWEST, MOST PAINFUL, AND MOST EXPENSIVE WAY TO BUILD A MUSIC SCHOOL…
…IS TO FIGURE IT OUT BY YOURSELF
Music school owners are trying to grow enrolments, manage staff, improve retention, and build systems all at the same time… often without clear support or guidance.
That’s why thousands of studio owners around the world have turned to the #BAMSQUAD over the years — to learn proven strategies, avoid costly mistakes, and grow faster together.
Watch the short video below to see why open enrolment permanently closes May 31 and why this may be your final opportunity to join the current version of #BAMSQUAD before everything changes.
THE SLOWEST, MOST PAINFUL, AND MOST EXPENSIVE WAY TO BUILD A MUSIC SCHOOL…
Music school owners are trying to grow enrolments, manage staff, improve retention, and build systems all at the same time… often without clear support or guidance.
That’s why thousands of studio owners around the world have turned to the #BAMSQUAD over the years — to learn proven strategies, avoid costly mistakes, and grow faster together.
Watch the short video below to see why open enrolment permanently closes May 31 and why this may be your final opportunity to join the current version of #BAMSQUAD before everything changes.
EFFECTIVE MAY 31st, 2026
Most music school owners don’t need more random advice.
They need clearer direction.
Better systems.
Faster implementation.
And support from experts who truly understand the journey.
After helping thousands of studio owners around the world, we’ve realised the biggest breakthroughs happen when members are more focused, more accountable, and surrounded by the right people.
That’s why BUILD A MUSIC SCHOOL is evolving into a far more implementation-driven experience designed to help serious owners grow faster and avoid years of costly trial and error.
As part of that transition there will be:
🚫 No more free trials
🚫 No more instant sign-ups
🚫 No more join-anytime access
🚫 No more legacy pricing after May 31
Access to the current #BAMSQUAD pricing and open enrolment model permanently ends May 31.
WHAT COMES NEXT
A NEW ERA
FOR MUSIC SCHOOL OWNERS
FOR MUSIC SCHOOL OWNERS
Behind the scenes, we’ve been building something far more powerful for the next generation of music school owners.
Something designed to help members implement faster, stay accountable, leverage new technologies, and achieve bigger breakthroughs with far greater support.
And once it launches, the way people join BUILD A MUSIC SCHOOL will change permanently.
That means:
✔ A far more selective experience
✔ Greater focus on implementation and results
✔ More support and accountability
✔ New tools and technologies
✔ A completely different growth journey
Before that transition happens, this is your final opportunity to join the current #BAMSQUAD, unlock the full BAM ecosystem instantly, and secure reduced legacy pricing before everything changes forever.
EFFECTIVE MAY 31st, 2026
OPEN ENROLMENT IS CLOSING
Most music school owners don’t need more random advice.
They need clearer direction.
Better systems.
Faster implementation.
And support from experts who truly understand the journey.
After helping thousands of studio owners around the world, we’ve realised the biggest breakthroughs happen when members are more focused, more accountable, and surrounded by the right people.
That’s why BUILD A MUSIC SCHOOL is evolving into a far more implementation-driven experience designed to help serious owners grow faster and avoid years of costly trial and error.
As part of that transition there will be:
🚫 No more free trials
🚫 No more instant sign-ups
🚫 No more join-anytime access
🚫 No more legacy pricing after May 31
Access to the current #BAMSQUAD pricing and open enrolment model permanently ends May 31.
WHAT COMES NEXT
A NEW ERA
FOR MUSIC SCHOOL OWNERS
FOR MUSIC SCHOOL OWNERS
Behind the scenes, we’ve been building something far more powerful for the next generation of music school owners.
Something designed to help members implement faster, stay accountable, leverage new technologies, and achieve bigger breakthroughs with far greater support.
And once it launches, the way people join BUILD A MUSIC SCHOOL will change permanently.
That means:
✔ A far more selective experience
✔ Greater focus on implementation and results
✔ More support and accountability
✔ New tools and technologies
✔ A completely different growth journey
Before that transition happens, this is your final opportunity to join the current #BAMSQUAD, unlock the full BAM ecosystem instantly, and secure reduced legacy pricing before everything changes forever.
THE REAL #BAMSQUAD
The #BAMSQUAD isn’t full of people chasing shortcuts.
It’s made up of music school owners who genuinely care about building something great.
Owners who care about:
✔ Their students
✔ Their staff
✔ Their culture
✔ Their systems
✔ Their families
✔ The long-term future of their schools
Inside the #BAMSQUAD, you’ll find studio owners from around the world sharing ideas, solving problems together, celebrating wins, and helping each other grow faster without feeling alone.
Because the truth is…
Building a music school becomes a whole lot easier when you’re surrounded by people who truly understand the journey.
THE REAL #BAMSQUAD
The #BAMSQUAD isn’t full of people chasing shortcuts.
It’s made up of music school owners who genuinely care about building something great.
Owners who care about:
✔ Their students
✔ Their staff
✔ Their culture
✔ Their systems
✔ Their families
✔ The long-term future of their schools
Inside the #BAMSQUAD, you’ll find studio owners from around the world sharing ideas, solving problems together, celebrating wins, and helping each other grow faster without feeling alone.
Because the truth is…
Building a music school becomes a whole lot easier when you’re surrounded by people who truly understand the journey.
INSTANT ACCESS. NO DRIP FEEDING. NO WAITING
You Get Four Ways to Move Faster.
Running a music school means solving problems across marketing, enrolments, retention, staff, systems and profit - often all in the same week. Inside the #BAMSQUAD, you don't have to figure it out alone
WHERE IT STARTED
In the heart of Upper Hutt, nestled among the quaint charm of New Zealand’s suburban landscape, Jonny Wilson’s music school began its remarkable journey. It all started in an old shed with just 30 enthusiastic drum students. The small space was abuzz with youthful energy and rhythmic beats, setting the stage for a transformation that would ripple across the globe.
Jonny, a passionate musician and a natural teacher, faced an early challenge when his waiting list grew longer than he had anticipated. Driven by a deep-seated desire to help, he tapped into his university network, offering jobs to fellow musicians. This act of generosity marked the beginning of an expanding venture. As more teachers joined, Jonny’s vision broadened from a drum-centric school to a multi-instrumental haven.
The evolution of the school was nothing short of extraordinary. Jonny, alongside his wife Kate, managed the school’s growth with steadfast dedication. When the student base hit 600, Kate joined Jonny in the daily operations, bringing a new level of organization and insight. Together, they expanded to multi-site campuses, and the vision of a central concert and lesson venue in Wellington came to life. This venue became a cornerstone of their mission, hosting not only lessons but also the launchpad for the ‘Goodtime Foundation,’ a program dedicated to providing lessons and mentoring to at-risk students.
INSTANT ACCESS. NO DRIP FEEDING. NO WAITING
You Get Four Ways to Move Faster.
Running a music school means solving problems across marketing, enrolments, retention, staff, systems and profit - often all in the same week. Inside the #BAMSQUAD, you don't have to figure it out alone
THE #BAMSQUAD RESOURCE LIBRARY
WORLD CLASS RESOURCES FOR EVERY STAGE OF THE MUSIC SCHOOL JOURNEY
Get instant access to a constantly evolving library of proven trainings, templates, systems, workshops, scripts, and real-world resources curated from the collective knowledge of successful music school owners around the world.
From your first students to scaling a multi-million dollar school , the resources you need are already waiting for you - helping you avoid costly mistakes, implement faster, and grow with far greater confidence.
Instead of wasting years trying to figure everything out through trial and error, you’ll gain access to proven strategies, systems, and shortcuts already tested by experienced music school owners who’ve walked the path before you.
THE SCHOOL THAT GREW
The music school’s influence grew exponentially. What began with a single music bus evolved into a fleet of five, bringing lessons to 30 schools across Wellington. From one teacher to a staff of 60, and from 30 students to over 2000, Jonny’s school became a beacon of musical education and inspiration. The success wasn’t just in the number of students but in the comprehensive approach to teaching: from students to teachers, managers, and eventually to music school owners around the world.
The turning point came as Jonny’s reputation as a mentor spread. Music school owners sought his guidance, recognizing his expertise in navigating the complex landscape of running a music school. This led Jonny to create the 'Build a Music School' Membership, affectionately known as the #BAMSQUAD. What started with 25 committed beta members evolved into a thriving community where Jonny shared his journey and insights, helping others avoid pitfalls and achieve their own dreams.
By the end of 2019, Jonny and Kate made the heartfelt decision to sell their school. This transition marked the end of a significant chapter but also opened doors for new opportunities.
LIVE MASTERCLASSES & EVENTS
THE GLOBAL NETWORK
OF MUSIC SCHOOL OWNERS
HELPING EACH OTHER GROW
'BUILD A MUSIC SCHOOL' is not a library of past trainings — it’s a live, active growth environment that keeps you connected to what’s working now in real music schools. Your part of the world's leading music school owners, operators and specialists.
- Live masterclasses every 2–4 weeks with experienced music school owners and specialists
- Outcome-focused case studies and real-world plug/play examples from people who understand the industry
- Ongoing challenges and prizes to keep you implementing and moving forward
BUILD A MUSIC SCHOOL TAKES SHAPE
The music school’s influence grew exponentially. What began with a single music bus evolved into a fleet of five, bringing lessons to 30 schools across Wellington. From one teacher to a staff of 60, and from 30 students to over 2000, Jonny’s school became a beacon of musical education and inspiration. The success wasn’t just in the number of students but in the comprehensive approach to teaching: from students to teachers, managers, and eventually to music school owners around the world.
The turning point came as Jonny’s reputation as a mentor spread. Music school owners sought his guidance, recognizing his expertise in navigating the complex landscape of running a music school. This led Jonny to create the 'Build a Music School' Membership, affectionately known as the #BAMSQUAD. What started with 25 committed beta members evolved into a thriving community where Jonny shared his journey and insights, helping others avoid pitfalls and achieve their own dreams.
By the end of 2019, Jonny and Kate made the heartfelt decision to sell their school. This transition marked the end of a significant chapter but also opened doors for new opportunities.
COMMUNITY & SUPPORT
GET UNSTUCK WITH PEOPLE WHO UNDERSTAND YOUR WORLD
The #BAMSQUAD is a highly engaged global network of music school owners across 25+ countries, actively sharing ideas, resources, answering questions, and helping each other grow faster every single day.
You’ll also gain access to regular live masterclasses, workshops, and Q&A sessions on the exact topics members want help with most - helping you stay current and learn what’s working right now music schools globally.
THE NEXT CHAPTER
Build a Music School has helped hundreds of private music teachers and music school owners grow with practical resources, real-world strategies, coaching, and community.
Now, we’re moving into a more focused 12-week accelerator model designed to help school owners implement faster, stay accountable, and get more structured support.
APPLY TO THE ACCELERATOR TODAY
THE AI-POWERED BAMBOT
THE WORLD’S FIRST
AI TRAINED FOR MUSIC SCHOOL OWNERS
Imagine having instant access to the collective knowledge, strategies, systems, coaching, and real-world experience of some of the entire #BAMSQUAD… 24/7.
That’s exactly what AI BAMBOT was built to do.
We’ve taken years of knowledge from the #BAMSQUAD ecosystem - including conferences, masterclasses, coaching calls, workshops, templates, systems, marketing strategies, retention tactics, leadership advice, and real-world lessons from music schools across the globe - and transformed it into a powerful AI assistant built specifically for music school owners.
IN OTHER WORDS
AN ENTIRE ECOSYSTEM
DESIGNED TO HELP
MUSIC SCHOOL OWNERS GROW FASTER.
IN OTHER WORDS
DESIGNED TO HELP
MUSIC SCHOOL OWNERS GROW FASTER.
THE PEOPLE BEHIND THE #BAMSQUAD
Experienced music school owners, marketing specialists, and growth coaches
- real people who've built real schools, guiding you every step.
THE PEOPLE BEHIND THE #BAMSQUAD
IN YOUR CORNER
Experienced music school owners, marketing specialists, and growth coaches - real people who've built real schools, guiding you every step.
MAY 31st - OPEN ENROLMENT CLOSES
THE WINDOW TO JOIN THIS VERSION OF #BAMSQUAD
IS CLOSING.
IS CLOSING.
After May 31st, instant sign-ups, and casual monthly access will be retired.
BUILD A MUSIC SCHOOL is moving to a more selective, implementation-focused model - so this is your final chance to join #BAMSQUAD at reduced pricing and get instant access before it changes.
LOCK IN YOUR MEMBERSHIP →
MAY 31st - OPEN ENROLMENT CLOSES
THE WINDOW TO JOIN THIS VERSION OF THE #BAMSQUAD
IS CLOSING.
After May 31st, instant sign-ups, and casual monthly access will be retired.
BUILD A MUSIC SCHOOL is moving to a more selective, implementation-focused model - so this is your final chance to join #BAMSQUAD at reduced pricing and get instant access before it changes.
LOCK IN YOUR MEMBERSHIP →
FINAL INTAKE PRICING
This is the final intake before BUILD A MUSIC SCHOOL retires open-access membership. Choose the level of support that fits how you want to grow.
BEST FOR FLEXIBILITY
was $255USD /month
$149
/month SAVE 42%
- 15min 'Kick Start' Coach Call
- Full BAM Business Mastery Library
- Live Masterclasses & Expert Sessions
- Private #BAMSQUAD Community
- AI BAMBOT Access
- 'Listen While You Go' App
- Challenges, Prizes & Events
- Our 'Triple Your Investment' Guarantee
- Waived $1,000 Registration Fee
For music school owners who want immediate access to the full BAM ecosystem with the flexibility to cancel anytime.
RECOMMENDED
BEST FOR VALUE
was $2,028USD /YEAR
$99
/month
Billed annually at $1,188USD/year
SAVE 61% - LOWEST EVER OFFERED
Includes everything in Monthly, plus the biggest saving available
- Full #BAMSQUAD access for 12 months *Renewal Reminder Sent
- Lowest monthly equivalent: $99USD/month
- Save 61%
- Pricing locked while your membership stays active
- Triple Your Investment Guarantee
- Waived $1,000 Registration Fee
The clear choice for owners who are serious about building a better school. Lock in the lowest price BAM has ever offered and keep it for as long as you stay active.
BEST FOR SCALING
ELITE
was $1637USD /quarter
$297
/month
Billed quarterly at $891USD / 3 months
SAVE 45%
Includes everything in the #BAMSQUAD MEMBERSHIP plus:
- 60min Deep Dive Assessment with a #BAM Expert
- Unlimited Coaching Calls with Experts (based on a set calendar)
- Accountability Tracking
- Prize Points and Monthly Give-aways
- Private Facebook Chat
- Merch Pack
- Our 'Triple Your Investment' Guarantee
- Waived $1,000 Registration Fee
The closest current option to BAM's accelerator-style new model. If you want more structure, accountability, and direct implementation support — Elite is the right fit.
Why are you shutting down this version?
We believe the music school industry is entering a completely new era — and the "join anytime" model is no longer the best way to create serious results. We're rebuilding the #BAMSQUAD into something far more structured, focused, and transformational than anything currently available.
Is this actually permanent or just a marketing tactic?
This is permanent. On May 31st, free trials, instant sign-ups, and open-access membership close forever. We are not running a fake “doors closing” campaign just to reopen a few weeks later. This version of the #BAMSQUAD is being retired permanently as we transition into a completely different model.
What happens after May 31st?
After May 31st, the easy-access version of the #BAMSQUAD disappears forever. The future model will be far more selective, heavily structured, and focused on implementation and accountability. No more instant sign-ups. No more free trials. No more casual access. This is the final opportunity to join the #BAMSQUAD the way thousands of members originally did.
What exactly do I get as a member?
You get instant access to the complete the #BAMSQUAD ecosystem:
- BAM business mastery library,
- AI BAMBOT
- Live expert sessions & masterclasses
- Private global community
- Proven templates & systems
- Ongoing content updates
- BAM App
- Competitions, Prizes, and much more.
This isn’t just a course — it’s a complete business growth environment for music school owners.
Can I cancel anytime?
Yes. Monthly memberships can be cancelled anytime directly from your account settings. There are no hidden cancellation fees or complicated lock-in contracts. Your access simply remains active until the end of your current billing period.
What’s different about #BAMSQUAD ELITE?
#BAMSQUAD ELITE is for owners who want faster implementation, more accountability, and direct support from experienced BAM experts. Along with everything included in the standard membership, you also receive daily coaching calls, a 60-minute deep dive assessment, and far more hands-on guidance to help you move faster and avoid costly mistakes.
