The Secrets to Creating Engaging Content on Social Media

The Secrets to Creating Engaging Content on Social Media

Hey there, music lovers! Today, I want to share with you some behind-the-scenes insights from an interview with Jeff, one of our amazing BAM Squad members. Jeff is a social media superstar with hundreds of thousands of followers on TikTok and YouTube. He's a master of short-form video content, which is currently exploding in popularity.

If you've been following us, you might have already seen some of our short videos. But today, I want to show you a clip from our interview with Jeff where he shares some valuable tips on how to create engaging content. The full interview is about 40 to 60 minutes long, and it's packed with incredible insights. If you want to watch the whole thing, I highly recommend grabbing a free trial of our Build a Music School program. Not only will you be able to watch the complete interview, but you'll also get access to thousands of other amazing resources.

Before we dive into the clip, I want to ask you to please like and subscribe to our channel if you enjoy this content. Your support means the world to us. Now, let's jump into the interview with Jeff.

The Algorithm: What Really Matters

Jeff starts off by dispelling a common misconception about the algorithm. Contrary to popular belief, likes don't actually do much for your post. The most important factors are the thumbnail, watch time, and engagement. Jeff cites MrBeast, a massive YouTuber, who emphasizes the importance of the thumbnail and watch time. The same principles apply to short-form content as well.

So, what does the algorithm prioritize in terms of engagement? Jeff explains that the number of saves, shares, comments, and profile visits are key indicators of a successful video. To boost engagement, Jeff suggests asking your audience questions in the comments or encouraging them to share their thoughts or suggestions. This simple tactic can make a huge difference in growing your online school and increasing engagement.

Jeff also shares a clever tip to encourage comments. In your video captions, ask your audience what they want to see next or rate your content on a scale of 1 to 10. These engagement prompts create a conversation and make your audience feel involved.

Creating Emotional Connections

In addition to engagement, Jeff highlights the importance of triggering emotions in your audience. As music teachers, you have a unique opportunity to provide value and be helpful to your viewers. Whether it's through lessons, funny moments, or personal anecdotes, Jeff encourages you to connect with your audience on an emotional level. By showing your passion and enthusiasm, you can create a loyal following.

Jeff also emphasizes the significance of getting your audience to watch until the end. To illustrate this point, he suggests creating a video about the four most popular chords in pop songs. You can hook your viewers by promising them a mind-blowing revelation at the end. This kind of call-to-action encourages viewers to stay engaged and boosts your chances of going viral.

Stopping the Scroll: The Power of the Hook

Another crucial aspect of creating engaging content is stopping the scroll. Jeff explains that the biggest challenge for content creators is capturing the attention of viewers as they scroll through their social media feeds. To do this, you need to have a hook that immediately grabs their attention.

Whether it's an action, a unique voiceover, an intriguing question, or something visually captivating, your hook needs to make viewers pause and watch your video. Jeff advises focusing on creating outstanding visuals and branding that resonate with your target audience. By effectively stopping the scroll, you increase the chances of viewers spending more time on your content.

Remember, likes, shares, and saves are the metrics that truly matter. These engagement indicators are what the algorithms are designed to prioritize. So, when creating content, aim to trigger emotions, provide value, and encourage viewer interaction.

Join the BAM Squad!

Now that you know the secrets to creating engaging content on social media, it's time to put these principles into action. Join our amazing BAM Squad community and take your online music school to new heights. Visit buildamusicschool.com to sign up for a free trial of our Build a Music School program and gain access to invaluable resources that will help you succeed.

Remember to like and subscribe to our channel to stay updated with the latest tips and insights from our talented BAM Squad members. Together, we can build an incredible online music community!