Why YouTube Ads are Essential for Music Schools
Why YouTube Ads are Essential for Music Schools
My music school took way too long to start using YouTube ads to market lessons and it was kind of one of those stupid things where now I'm like, why didn't I start that earlier? Because YouTube has this one thing that no other platform gives you and it's just so good and it's such a great opportunity.
If you're trying to grow a music school and you want to have really great marketing, it's never just like one awesome marketing strategy that's going to work. So anyone that tries to tell you this is the one thing that you need to do is an idiot. I would never tell you there is only one thing. There is a best thing for each school and sometimes you need to figure out what that is.
For us, the number one thing is show teams going into schools inspiring the kids, that's our number one. But show teams still has its weaknesses, right? It takes a lot of money, a lot of manpower, you got to go in during the day, it's limited and so there are some weaknesses there. That's where YouTube comes in.
YouTube has some different strengths and weaknesses. YouTube's biggest strength is that you get this like five-second window with sound where the user has to watch the ad. They got five seconds they have to watch before they can skip. So if you nail the intro hook, then you have the opportunity to draw someone's attention in for the whole video. Unlike Facebook and Instagram, where people are just scrolling and not actually listening to all the videos, on YouTube, you have the chance to captivate their attention.
YouTube ads provide a unique opportunity for music schools to market their lessons effectively. Instead of relying solely on show teams or SEO, YouTube ads allow you to reach a wider audience and engage them with captivating hooks. This is especially important because you can't control how many people are searching for lessons. By diversifying your marketing strategies and investing in YouTube ads, you can maximize your reach and attract more students to your music school.
How to Create Engaging YouTube Ads
Now that you understand the power of YouTube ads, let's talk about how to create engaging ads that will grab people's attention. In our YouTube for Music Schools course, we provide you with a variety of opening hook ideas that you can use to create compelling ads. These hooks can range from funny to emotional, all designed to spark interest and draw viewers in.
Here's an example of a funny opening hook: "Once upon a time, there was a child whose parents never let them learn an instrument. Don't be that parent." This type of hook immediately captures the viewer's attention and makes them want to know more. We also provide scripts of our best performing ads that you can use as a starting point and customize with your own footage.
Remember, it's important to try different approaches and allocate some of your marketing budget to experimenting with new strategies. YouTube should be one of those strategies that you give a go if you haven't done it already. By taking advantage of this often overlooked platform, you can set yourself apart from other music teachers in your area and attract more students to your school.
Join the #BAMSQUAD and Get Started with YouTube Ads Today!
If you're ready to take your music school's marketing to the next level, I encourage you to join the #BAMSQUAD. By joining, you'll get free access to our full YouTube for Music Schools course, where we'll teach you everything we've learned about running successful YouTube ads. You'll also gain access to a library of resources and examples that will help you create killer YouTube ads.
Don't miss out on this opportunity to reach a wider audience and attract more students to your music school. Sign up for a free seven-day trial and start creating effective YouTube ads today. We can't wait to see the impact it will have on your music teaching studio.
Keep kicking butt and changing the world one lesson at a time!
Join the #BAMSQUAD and Get Started Today!
