136 Ways to 
Attract New Students

  1. Implement a follow-up process for all enquiries.
  2. Set a goal for how fast you’ll reply to all customer enquiries.
  3. Ask your customers how they heard about you and double down on those marketing strategies.
  4. Be a guest speaker at your local school's music class.
  5. Run a stall at any reasonably priced trade shows for families in your area.
  6. Learn how to master Google adwords.
  7. Make your terms and conditions easy to understand. Provide a summary of the most important ones at the top.
  8. Inform current students about the other lesson types you offer.
  9. Take requests to perform people's favourite songs in community Facebook groups.
  10. Use look-a-like targeting on Facebook. 
  11. Run a stall at local school or community fair.
  12. Develop templates for sales emails and FAQs.
  13. Use emotional angles in your marketing to promote lessons e.g. wish you could play your favourite song on the piano? 
  14. Signage on your vehicle with a call to action. 
  15. Offer more options of lesson times.
  16. Store a file of advert ideas that caught your attention for inspiration for future campaign ideas.
  17. Run a student concert in a local shopping mall.
  18. Set up a referral system with a local music store.
  19. Give away water based temporary tattoos with your logo.
  20. Test and measure all ideas to see whether they should be run all year round, once a year or not at all.
  21. Research competitor adverts in the Facebook ad library.
  22. Offer more lesson types.
  23. Share photos and videos of students succeeding in lessons.
  24. Run one off large events e.g ukulele and wine evening, adult choir, teen rock band with free pizza.
  25. Run a concert at a ten pin bowling alley on a busy Saturday afternoon. 
  26. Get building signage.
  27. Run conversion adverts on Facebook and Google to full understand your cost per lead.
  28. Run competitions to attract leads.
  29. Give away branded bumper stickers for students/parents cars.
  30. In-studio promotions via video screen, posters, flyers etc.
  31. Run ‘bring a friend’ events at your studio.
  32. Build a great website for your studio.
  33. Have any staff link your studio's Facebook page to their personal pages with their job title e.g. music tutor, administrator.
  34. Ask ex students to come back.
  35. Create campaigns with a sign up gift, e.g free movie ticket or pizza.
  36. Ask students to recommend you to their friends. 
  37. Learn how to master Facebook adverts.
  38. Describe how you’re different (without trashing your competition).
  39. Mother/daughter or father/son nights.
  40. Free strategies through Facebook.
  41. Ask students to deliver fliers to houses on their street.
  42. Stop running ads that don’t work.
  43. Educate customers on the value of your lessons
  44. Sign up for the free online directories and link to your site.
  45. Run short term introductory programmes that don't require permanent commitment.
  46. Target your competitor's customers with your Google ads.
  47. Use cool background music in your video adverts.
  48. Get interviewed in the local paper.
  49. Set up a referral system for students with bonuses.
  50. Ask current students to join another class/lesson each week.
  51. Have a tagline for your studio that focuses on the student, not you.
  52. Highlight student of the month in your newsletter, make your students heroes.
  53. Gift lesson vouchers to school raffle packages and fundraiser nights.
  54. Offer a free trial lesson and measure the conversion rate of trial lessons.
  55. Make sure you’ve got at least a 4-star rating on Google.
  56. Put fliers/vouchers on cars and busy car parks.
  57. Use success stories of students in advert campaigns.
  58. Paid advertising on Facebook.
  59. Stop making weak offers like 10% off, or first lesson half-price.
  60. Up-skill in your copy writing abilities.
  61. Offer to do a free masterclass or workshop at a local school, church or music store.
  62. Run an open house/day for the community.
  63. Take credit cards, bank deposit & EFTPOS - NOT cheques.
  64. Make phone contact with enquiries within 24-48hrs.
  65. Target Facebook adverts to just show to people at the local schools in your area.
  66. Show your lesson options for sale on your Facebook page.
  67. Get your students/parents to review you on yelp or any other similar sites that you consider important to rank on.
  68. Re-target leads that didn’t sign up for lessons after visiting your website.
  69. Have a strong ‘About Us’ section on your website - share your passion for what you do.
  70. Create a membership/VIP card.
  71. Be the most encouraging music teacher in town.
  72. Identify parents of influence and ask them how they would recommend you promote your business. 
  73. Get your students/parents to review you on Facebook
  74. Ensure you (and any staff) always bring your A-game to lessons, your reputation hangs on it. 
  75. Offer to help with the music and sound system for a local school disco or parents event in exchange for promotion of lessons.
  76. Don’t be cryptic on your website, list your prices and the benefits of your services.
  77. Have someone interview you on video about your studio. Use on your website/social media. 
  78. Add value instead of discounting .
  79. Create a scholarship prize for young musicians, promote as a big competition with applications. 
  80. Create a compelling offer to draw people in for lessons
  81. Promotions with local businesses.
  82. Offer limited time offers to drive sign ups through scarcity.
  83. Have posters on-site with special offers/up-sells.
  84. Understand your cost to acquire a new student.
  85. Offer parents to donate towards another child learning that cannot afford lessons.
  86. Train your entire team in sales and customer service.
  87. Create a discount for families signing up for 3 or more classes.
  88. Target adverts on Facebook on people's birthdays with an offer for your studio.
  89. Get your students/parents to review you on Google.
  90. Create a down-sell option for those that can’t afford your weekly fee e.g fortnightly lessons, or one hour per month.
  91. Offer a 15min studio tour/meet and greet.
  92. Apply for local business competitions... and win ;)
  93. Open another location.
  94. Set up lead pages for each specific instrument you teach - hyper target that for Google.
  95. Form a waiting list system.
  96. Regularly check in with your waiting list about new spots that have opened up. 
  97. If your marketing is working, then raise how much you're investing in it each month. 
  98. Try sign up your student's siblings to lessons.
  99. Provide payment plans. 
  100. Set yourself sales targets.
  101. Sell branded t-shirts.
  102. Up-sell students from 30min to 45min or 60min lessons. Offer them a free extension on a lesson to show them what longer lessons are like.
  103. Make it easy to sign up.
  104. Connect with local youth workers, youth pastors, music directors, community orchestras etc.
  105. Add creative bonuses for when you sign up for lessons for a limited time.
  106. Position your studio as the go-to place in town to learn. 
  107. Stop waiting for customers to come to you. 
  108. Put a sign up a friend offer in new students welcome packs.
  109. Share before and after videos of students showing how far they’ve progressed in a year.
  110. Brochures on site for people to give to friends.
  111. Give away branded stickers.
  112. Run lessons 6-7 days p/w.
  113. Run local talent quests.
  114. Improve your websites SEO (Search Engine Optimisation).
  115. Understand your cost per acquisition.
  116. Branded refrigerator magnets.
  117. Survey people who don’t sign up as to why.
  118. Strategic alliances with local businesses to promote each other.
  119. Invest in professional development so you become a better marketer for your business (start with joining the #BAMSQUAD)
  120. Create a monthly newsletter to your leads list
  121. Give prizes at recitals/concerts if students bring a friend.  
  122. Highlight ‘student of the week’ videos on social media.
  123. Train your tutors in the process to sign up new students.
  124. Perform/speak at local networking groups. Give promotional material out. Have it filmed and use for social media too.
  125. School newsletter ads
  126. In-store and sidewalk signage
  127. Revamp and re-launch an old successful promotion.
  128. Run a massive end of school party event for kids with live band.
  129. Have a system to collect testimonials and share them.
  130. Capture leads of everyone that visits your website with lead magnets.
  131. Create lead magnets and send leads follow up emails about lesson options.
  132. Use re-targeting adverts on lost leads.
  133. Measure conversion rates from all advertising spending.
  134. Provide incentives for tutors to actively encourage their students' siblings to sign up for lessons too. 
  135. Join the #BAMSQUAD
  136. No, Seriously… Join the #BAMSQUAD. This is our 'Build a Music School' Community made up of private music teachers and academy owners, just like you.  If you want the behind the scenes trainings & resources that will show you how to implement most of these ideas on this list, then click the link to check it out free for 7-days. 

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