Incentivising Your Team to Help with Marketing
This lesson is all about a social media bingo competition with you and your team! It can help you save heaps of money on your social media, gets your whole team involved and helps you end up with more diverse posts.
All staff members are engaged in getting images or videos of different aspects of your school that they then pass onto a staff member who is in charge of queuing your social media posts, which are then on a rotation.
How it works
You can have a bingo board, which is given to your team members with types of photo or clips of the types of posts you're after (ideas below.) The boards should be up on a wall somewhere so staff can see how well others are doing and adding some social pressure.
You need to incentive your team as well with some prizes up for grabs. Having a personal and a team prize can work really well. Have a personal prize of cash or cinema tickets BUT if all the team members get it then the prize doubles for everyone!
Think about if you will allow people to do more than one board in a month, but then you want to put the people who complete them to put them in a draw to win a prize. This could be the cash that you have essentially saved from not needing to hire someone to do your social media plus getting more diverse posts!
Scheduling your posts
This lesson is all about a social media bingo competition with you and your team! It can help you save heaps of money on your social media, gets your whole team involved and helps you end up with more diverse posts. All staff members are engaged in getting images or videos of different aspects of your school that they then pass onto a staff member who is in charge of queuing your social media posts, which are then on a rotation. How it works You can have a bingo board, which is given to your team members with types of photo or clips of the types of posts you're after (ideas below.) The boards should be up on a wall somewhere so staff can see how well others are doing and adding some social pressure. You need to incentive your team as well with some prizes up for grabs. Having a personal and a team prize can work really well. Have a personal prize of cash or cinema tickets BUT if all the team members get it then the prize doubles for everyone! Think about if you will allow people to do more than one board in a month, but then you want to put the people who complete them to put them in a draw to win a prize. This could be the cash that you have essentially saved from not needed to hire someone to do your social media plus getting more diverse posts!
You will need to have someone who collects in all these posts off your staff and then schedules them into your social media so the posts just keep rolling out so you don't have to worry about posting! You can also categorise your posts e.g. hero's of your school, student spotlights etc so you have a routine of posts that comes out through the week.
Software suggestions:
- Buffer - A social media management platform that you can use to schedule posts, track performance, and engage with followers.
- SmarterCue - A social media scheduling tool designed to streamline the process of managing and sharing content across various social media platforms. SmarterCue ensures that your content is diverse and your feed stays engaging.
Ideas of what to include on your board:
- A clip of playing something cool/impressive on their instrument
- A testimonial from a student answering 3 questions
- Behind the scene clips e.g. setting up for an event, a new piece of equipment etc.
- Promoting an event or deal that you have going on
- Teach something on their instrument
- Student spotlight where they play something
- Heros of your school, getting some peopleā€™s stories from your team members
- Group photo (more than 2 people)
- Post in a community Facebook group sharing what's happening at your school, this can really help with growth!
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus vel orci eget neque luctus euismod. Maecenas ut risus vel odio bibendum varius. Nulla facilisi. Curabitur egestas purus quis lacus tincidunt, at consequat ligula ullamcorper.
Sed suscipit odio ut nisi viverra, a bibendum justo aliquet. Quisque tristique odio nec orci vehicula, non fermentum nulla ornare. In placerat dui id nisl hendrerit, ut fermentum augue elementum.
Nunc sit amet turpis nec risus blandit suscipit a ut eros. Praesent fermentum, odio nec facilisis vestibulum, erat lacus efficitur dolor, eget condimentum turpis erat vel ligula. Nullam ultricies lectus vitae libero suscipit, in fermentum orci tincidunt. Integer in ultricies odio.
Donec in dolor massa. Curabitur tempor dolor vel arcu pellentesque, vitae sagittis purus dapibus. Pellentesque lacinia metus vel nisl egestas, non vehicula ante hendrerit.
